Spec | Art Direction at BBDO

The super bowl is the a time when we wait for excitment to see what the new ads are. Budweiser has been a long standing super bowl favorite. Budweiser is launching special edition cans and rereleasing their original commercials.

How do we build nostalgia around our legacy Super Bowl spots, while driving desire to buy the legacy pack and fueling anticipation for our 2027 spot?

AD: Juliana LaPorta | CW: Nate Weir