Yahoo! | Stay Curious
Spec | Art Direction at BBDO
Yahoo has been there since the beginning of the internet, a time when going online felt intentional. Today, Gen Z mindlessly scrolls on social media and feels like it is draining their brain. They have the opportunity to break free from their routine and explore a side of the internet that is waiting to be discovered.
AD: Juliana LaPorta | CW: Maya Vasquez, Matt DiDomenico
BY SPARKING CURIOSITY
We turned Yahoo’s most recognizable symbol into an invitation to question everything.
UNLEASH CURIOSITY
We took questioning outside of Yahoo and made it a moment in culture.
On the red carpet
At the Grammy’s, we partnered with interviewers to ask the hard hitting questions.
On the mic
We partnered with popular podcasts to ask questions that make for clippable moments
Turning the curiosity on you
We aren’t done asking questions, it’s just your turn to ask them.
We then sold the Yahoo “?” on an Instagram livestream as a way to pass it on and leave it up to Gen Z to keep asking questions.
