Kayem

Kayem | Small Batch

Agency: Connelly Partners

Kayem is known for their famous Fenway Frank, so to highlight their “Small Batch” products, we came up with activations that focus on their Bacon and Sausage products.

Activation Concepts

With a minimal budget, how can we create an activation that can include our community?

Where’s Your Game?

Not everyone can make it out to Foxboro for a tailgate, but they can make it to their local grocery store. So let’s give sports fans a place to grill up their favorite Kayem products by partnering with local grocers and setting up epic, yet accessible tailgate parties.

We’ll project games on giant screens, creating a Foxboro tailgate experience. With butcher’s grilling up our classic Small Batch products, fans will get to taste the Kayem difference, with classic tailgate recipes catered to the event. After trying select Small Batch products, fans will be able to enter a raffle for a chance to win tickets to a season game.

1909 Provisions

1909 Provisions brings a bistro inspired-touch to your deli counter with a specialty sandwich menu and recommended drink pairings. Simply grab a ticket and enjoy your personalized deli experience. 

Deli Counter Pop-Up 

Place your order on a ticket sheet. Answer the questions on the sheet, and the butcher at the counter will create a custom sandwich. There will be additional questions available if you want a drink pairing.

Meat Up

Join us for our first ever Meat Up-a mix of cocktails, savory appetizers, and new connections. Throughout the summer, we’re hosting block party Meat Ups for single parents, new movers, and everyone in between. 

Join your local Meat Up, and find your batch today. 

(OOH Activation): Offer craft cocktails inspired by our products (*see next page) 

Kayem bar snacks (ex. sausage charcuterie, sausage dog, bacon wrapped dates, etc.) 

Kayem yard games (ex. corn hole)